Posts in 2014
Buro 24/7 Middle East Exclusive: The making of the new Etoile "La boutique" in Dubai

60 builders, and three months later, Buro 24/7 Middle East gets an exclusive look at the construction of the new 4,370 square-foot Etoile 'La boutique' in Mall of the Emirates, Dubai. With 36 designers, 36 high fashion labels, 2,000 pieces of clothing and 273 pairs of shoes, stocked – Etoile 'La boutique' now celebrates almost 10 years since the region was first introduced to the groundbreaking shopping haven with a unique reinvention.

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Etoile "La boutique": The House of Stars

Only 3 months after drawing the curtains to undertake an inspired metamorphosis, the Etoile "La boutique" flagship store in Mall of the Emirates is ready to reclaim the Middle Eastern retail fashion scene. To celebrate almost 10 years since the region was first introduced to the ground breaking shopping destination, this iconic rendez-vous has just gone through a unique, beautifying reinvention.

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Etoile “La boutique” Hold Exclusive Event to Celebrate the first Shop-in-Shop in Galeries Lafayette, Dubai Mall

On Wednesday, 26th February, Etoile “La boutique” held a young and chic opening event at the first ever shop-in-shop developed by the brand in Galeries Lafayette, Dubai Mall. 

The glamorous DJ Miss P.M. was at the decks wearing Ingie Paris performing an exclusive playlist designed for the VIPs, bloggers and influential editors attending the event.

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