Etoile “La boutique” Opens Sizzling Summer ‘Pop-up’ Store

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Etoile “La boutique”, the region’s leading multi-brand luxury store is proudly introducing its first ‘pop-up’ store. The ‘pop-up’ will be revealed 17th July 2014, located on the first floor of Dubai’s long-standing landmark, Jumeirah Emirates Towers.

The exclusive ‘pop-up’ pays homage to iconic aesthetic of Etoile “La boutique”, translating the stores key design elements onto vinyl graphics adorning the floor, walls, changing rooms and display cases giving a three-dimensional impression to an innovative two-dimensional retail space. A fresh and modern take on the region’s leading luxury multiband retailer.

The ‘pop-up’ will offer customers a sneak peak of the new season, featuring new and exclusive brands and the latest collections from Autumn / Winter 2014, as well as style steals as the summer sale continues in store .


New Season is On

New & exclusive brands to Etoile “La boutique” this Autumn/Winter Christopher Kane, Au jour Le Jour, Rada, Bohemian Rapsodie, Elizabeth Cole & Federica Moretti alongside Ingie Paris, Christian Dior, Prabal Gurung, Alaia, Carolina Herrera, Roksanda Ilincic, No21, Greta Constantine, Paul Andrew, Nina Ricci, Lulu Guinness, Raoul and Kotur.

Summer Sale Scoops

Shop the summer discounted trends with Antonio Marras, Christian Dior, Elizabeth & James, IAM by Ileana Makri, JO NO FUI, Lulu Guiness, Matthew Williamson, No21, Paul Andrew, Prabal Gurung, Roksanda Ilincic, Thomas Wylde, Tom Binns and Yosi Samra.

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