A Fashion Wonderland at Etoile “La boutique”
This season’s whimsical ‘What’s Hot Now’ event by Etoile “La Boutique” adopted a ‘Fashion in Wonderland’ theme. Surrounded by fantasy inspired décor including giant mushrooms and Alice-esk mannequins , the style-savvy of Dubai were invited to the Mall of the Emirates on Monday 18th March to discover the latest Spring/Summer 2013 collection. The collection embodies a fun, girly and bright outlook on the Etoile “La boutique” multi-brand concept and enlightened the guests of the wide selection of their most sought after fashion brands. They could take their wardrobes on a trip down the rabbit hole with powder blue tea dresses, sassy hearts and statement accessories.
Four models showcased over thirty different looks, from playful and relaxed daywear to elegant cocktail dresses and stunning, one-of-a-kind eveningwear, ideal for any end of year parties. The looks were styled by three top fashion bloggers of the UAE – Zubaida of Butterhotshoes.com, Cristina of Tinayums.com and Ushi of Theshadesandscarf.com. The stylists channeled their inner creativity and brought their own personal style, mixing and matching established brands such as Alaia, Thomas Wylde, Roksanda Ilincic, Dior, Derek Lam and Ingie Paris with up-and-coming designer pieces, and including a pick of Etoile ‘La boutique’’’s best-sellers accessories. During the event, a mini trunk show ended with the models posing as mannequins inside their station and also the window display, allowing the shoppers an exclusive sneak peek.
The style press, fashion bloggers and VIPs all enjoyed an insight into the season’s latest trends, all in the sumptuous scene of the exclusive boutique and its fashion wonderland.