A Winter Wonderland in Etoile “La boutique”
Ironically, this season’s ‘What’s Hot Now’ event by Etoile “La Boutique” adopted a cool ice theme. Surrounded by snowy décor including giant ice cubes, artificial snow and ice-coated desserts, the style-savvy of Dubai were invited to the Mall of the Emirates on Wednesday 28th November to discover the latest Winter collection and experience an exclusive preview of Cruise 2013. Intertwining the two collections created a fresh, crisp outlook on the Etoile “La boutique” multi-brand concept and enlightened the guests of the wide selection of their most sought after fashion brands.
Five models showcased over thirty different looks, from playful and relaxed daywear to elegant cocktail dresses and stunning, one-of-a-kind eveningwear, ideal for any end of year parties.
The looks were styled by three top fashion bloggers of the UAE - Lisa of Chic.se, Nadya of Fiercediaries.com and Lilian of Frontrowmode.com. The stylists channeled their inner creativity and brought their own personal style, mixing and matching established brands such as Alaia, Thomas Wylde, Roksanda Ilincic, Dior, Derek Lam and Ingie Paris with up-and-coming designer pieces, and including a pick of Etoile ‘La boutique’’’s best-sellers accessories. During the event, a mini trunk show ended with the models posing as mannequins inside the ice cubes of the window display, allowing the shoppers an exclusive sneak peak.
The style press, fashion bloggers and VIPs all enjoyed an insight into the season’s latest trends, all in the sumptuous scene of the exclusive boutique and its winter wonderland.