Etoile the Opening Star of Harper’s Bazaar World of Fashion

Etoile the Opening Star of Harpers Bazaar World of Fashion.jpg

This year’s much-anticipated luxury shopping event, the Harper’s Bazaar World of Fashion, scheduled for October 7th -20th   at the region’s prime shopping destination, Mall of the Emirates, has just signed on a ‘star’, Etoile Boutique, for its opening night fashion show, An Evening of Glamour

Connoisseurs in glamour, Etoile is renowned for carrying the finest evening wear labels and has become synonymous with glamour in the region.   Guests will be treated to two exquisite catwalk shows on the evening to bring the boutique’s latest collections to life on stage and get the World of Fashion off to a fabulous start.

Ingie Chalhoub, President and Managing Director of Etoile Group, comments on Etoile’s participation in the Harper’s Bazaar World of Fashion, “Etoile “La boutique” and Harper’s Bazaar magazine both epitomize effortless style, innate sophistication and contemporary glamour, constantly showcasing and highlighting the best of the fashion industry and bringing to the fore trendsetting new designers as well as lauding established favourites. It is this synergy that makes our partnership seamless and why Etoile “La boutique” is excited to participate in World of Fashion.”

Once again set to take the UAE’s fashion devotees by storm, this year’s World of Fashion promises to keep the momentum sky-high throughout its exciting calendar of events. Staging some of the region’s favorite luxury and fashion brands, and engaging each one of them in innovative, intimate and creative events, guests will enjoy a refreshing approach to fashion with an infusion of art, beauty and film, as well as some bigger than life surprises.  

Louise Nichol, Harper’s Bazaar Editor said, “Harper’s Bazaar is where fashion comes to life, and during the World of Fashion we unite the energy and passion of Bazaar’s readers with the region’s most exciting retailers and brands. From October 7 to 20, visit Mall of the Emirates and let fashion make your heart beat harder.”

Kiehl’s, the luxury apothecary skincare brand, continues its sponsorship of the hotly contested Harper’s Bazaar Fashion Illustrator of the Year competition, which invites budding illustrators to submit their work.  Contestants will be invited to enter the competition for their chance to win a master class with Marcela Guitierrez, who created the iconic illustration for this year’s Harper’s Bazaar World of Fashion and luxury skincare hampers by Kiehl’s. 

Leading local model agency Bare-face has been confirmed as the official model agency for the fortnight long event, and will provide the very best of the regional modelling talent for the duration of the event for catwalk shows, parties and on stage demonstrations.   “Model Behaviour” on October 11th, is a new addition to the World of Fashion calendar this year, giving aspiring models a chance to be discovered in an open casting call hosted by Bare-face held at the Mall of the Emirates.