Since its inception in 2005, Etoile “La boutique” has set the bench mark in luxury retail excellence in the region. The widely acknowledged design attributes of the boutique, the reputation for the most covetable selection of luxury fashion teamed with unsurpassed customer service has resulted in numerous accolades and achievements. 


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Business Woman of the Year

Ingie Chalhoub, CEO and Managing Director of Etoile Group and Creative Director of Fashion label INGIE Paris was awarded the title of ELLE BUSINESS WOMAN OF THE YEAR at the first ELLE Style Awards that took place at the Art Sawa Gallery in Al Quoz on Friday the 13th of December.

Delighted at receiving the award, Ingie Chalhoub, multi-award winning business woman and style guru said, “I am honored to be awarded the business woman of the year. I thank ELLE for this award and acknowledgement. I also would like to thank my wonderful family who have been a great source of strength and inspiration and without whom this would not have been possible.”

Long established as one of the Middle East’s foremost fashion icons, due to both her innate sense of style and her acumen when it comes to the business of luxury, Ingie Chalhoub adds a new title to her long list of awards including the recent accolades of Visionary Entrepreneur 2013 and Gulf Connoisseur Award 2013.

Ingie Chalhoub was dressed in Ingie Paris outfits during the awards ceremony.


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Gulf Connoisseur

Etoile "La boutique" has been awarded the highly prestigious Gulf Connoisseur Award for the region’s “Best Fashion Boutique” in 2010, officially recognizing it for its invaluable influence on UAE fashion.

Ingie Chalhoub, Founder, President and Managing Director of Etoile Group, has been working towards this goal since she opened the first Etoile "La boutique" store in 2005 and set upon her mission of redefining fashion in the region.


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Best Store Design

The award was granted to Etoile "La boutique", Wafi City, for its unique and astonishing design, bringing together Art and Fashion under the same roof in an inspirational and promising manner. The exceptionally beautiful interior has been fashioned in baroque fusion style where French Art de Vivre and Baroque Orientalism blend to create an exclusive ambiance.


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MENA Cristal Award – I have an affair with fashion

Accessories category for Etoile "La boutique" “I have an affair with fashion” TV Commercial. 

Established in 2005, The MENA Cristal Festival is one of the biggest advertising awards in the Middle East and North Africa. The ambition of the Festival is to associate creativity and business, and to promote Arabic advertising creativity. It rewards the best advertising creations for the different media with the Cristal trophy. Juries are composed of international professionals that hail from agencies and advertisers.

I Have and affair with fashion TVC credentials: 
Production house: Dolce Vita


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Store of the year

The award was granted to Etoile "La boutique" Mall of the Emirates for its unique concept of mixing high end designers with emerging talents, and for its excellent experienced staff and stylists.